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How personal factors influence consumer behavior

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Reference no: EM133006859

HI5004 Marketing Management - Holmes Institute

Question 1 You have been hired to develop a marketing plan for a small solicitor (lawyer) in your local town. Discuss the 4 segmentation bases that may be used, and then recommend a target market for your solicitor. Students should combine their discussion with theories provided in lectures

Question 2 Consider the attributes of price, quality, availability, and promotion. Provide your justification for the best combination of these four attributes in brand positioning.

Question 3 A US health food store, Best Healthy Foods, has stores in over 100 countries, selling health food in a supermarket format. Their management are considering Australia as a potential market for their health food stores. As the marketing manager for Best Healthy Foods, you have begun your research into the Australian market.
You have identified families with children who are interested in health foods in the major cities as your target market.
Discuss how the economic and technological macro environments (external environment) may impact the marketing strategies you choose to implement. Give specific examples related to your discussion

Question 4 Discuss each of the five stages in the consumer decision making process when purchasing a gold necklace for a close female relative who is in her late 50s. You should combine your discussion with theories provided in the lectures.

Question 5 Discuss what and how personal factors influence consumer behavior. Provide an example of how age affects a consumer's taste in products to support your discussion.

Question 6 Social Media is rarely used as the only source for brand communications. Identify and explain in detail at least three reasons why.

Reference no: EM133006859

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