Reference no: EM131319071
Marketing Products
Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that market products which are not considered to be "healthy" for consumers have additional challenges. Research a company that markets "unhealthy" products. Examples might include tobacco or alcohol companies, but these examples are not exclusive. Respond to the following questions.
1. Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products.
2. Examine how the perception of the product differs within cultures-both within the United States and globally.
3. How has this company handled the ethical implications of its product with a focus on social responsibility, integrity, and business ethics?
4. Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive to advertise a product that is not healthy for the customer.
Your response must be a minimum of three double-spaced pages, not including the title and reference pages. You are required to use at least one peer-reviewed source. Referenced sources must have accompanying citations, complying with APA guidelines.
References
Constantinescu, M., & Kaptein, M. (2015, June). Mutually enhancing responsibility: A theoretical exploration of the interaction mechanisms between individual and corporate moral responsibility. Journal of Business Ethics, 129(2), 325-339. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=https://search.proquest.com.libraryresources.columbiasouthern.edu/docview/1686761700?accountid=33337
Glavas, A., & Mish, J. (2015, March). Resources and capabilities of triple bottom line firms: Going over old or breaking new ground? Journal of Business Ethics, 127(3), 623-642.Retrieved from https://libraryresources.columbiasouthern.edu/login?url=https://search.proquest.com.libraryresources.columbiasouthern.edu/docview/1663343730?accountid=33337
Luhman, J. T., & Nazario, A. F. (2015). Alienation, police stories, and percival. Journal of Business Ethics, 130(3), 665-681. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=https://search.proquest.com.libraryresources.columbiasouthern.edu/docview/1705643954?accountid=33337
Monge, R. (2015). Institutionally driven moral conflicts and managerial action: Dirty hands or permissible complicity? Journal of Business Ethics, 129(1), 161-175. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=https://search.proquest.com.libraryresources.columbiasouthern.edu/docview/1683720189?accountid=33337
Huber, H. (2014, May 18). Best of Coyote and Roadrunner (2) - cartoon (English) [Video file]. Retrieved from https://www.youtube.com/watch?v=Jd_41tM6H2Y
Leonhard, G. [Tedx Talks]. (2014, December 6). Digital ethics and the future of humans in a connected world [Video file]. Retrieved from https://www.youtube.com/watch?v=bZn0IfOb61U
The New York Times (2013, December 9). Exxon Valdez oil spill: In the wake of disaster [Video file]. Retrieved from https://www.youtube.com/watch?v=VaRdUHrUnBs
American Psychological Association (2015). Report of the APA task force on advertising and children. Retrieved from https://www.apa.org/pubs/info/reports/advertising-children.aspx
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