How people access and think about visual culture

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Question: In the Printmaking chapter of this textbook, we explore how artists have used new technologies in the past to challenge the status quo and encourage people to see the world around them in exciting new ways. Printing challenged the logic of the traditional art world, by providing the first reliable method for making multiple copies of images and words. Traditional art media assumes a one-of-a-kind art object, made by a single artistic genius and distributed through a set of exclusive galleries, museums or auction houses. In contrast, the logic of New Media Art embraces the existence of numerous copies and many different states of the same work. Moreover, the distribution of New Media Art often bypasses the gallery system. Printing paved the way for these new approaches to artistic media. When the first printing and experiments with movable type were developed in China more than a thousand years ago, average people began to have more exposure to images and words, through objects like playing cards and printed money. So printing is a technology that had an early impact on how people access and think about visual culture

Reference no: EM133579781

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