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Question: Situation: The Happy Valley long-term care director notes that past marketing directors and marketing teams made assumptions concerning patient expectations and offered a limited degree of amenities. However, current research indicates that the baby boomer generation will expect a far greater degree of amenities such as TVs in rooms and private bathrooms. In the future, HCOs and marketing teams will focus on analytical tools to gain a more accurate degree of knowledge concerning patients' actual expectations and needs. The marketing director for Happy Valley long-term care facility decided to perform a qualitative analysis. The marketing team interviewed patients and their families as a means to determine patient needs and expectations. The outcomes of the analysis provided the marketing team with data that could be applied to the development of marketing objectives and strategies to support the strategic plan.
Patient-centered marketing focuses on knowing what specific patients need and expect. Needs and expectations can vary, based on the type of care (e.g., long-term care, hospice, palliative care, renal care, and physical therapy).
• Discuss why patient-centered marketing is an important aspect of your chosen HCO's marketing plan.
• Explain how patient-centered marketing would help support the goals of your chosen HCO's marketing plan.
• Support your claims with citations and at least two scholarly sources.
On average a highly satisfied consumer purchases products from Chick-fil-A for 8 years. Calculate the lifetime value of (i) a satisfied consumer
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Given the benefits of both qualitative and quantitative approaches, management have tasked you to design a 2 stage research study on shopper behaviour: 1) A Focus Group Study and 2) A Questionnaire Survey. The results obtained will be submitted as..
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