Reference no: EM131198761

The use of digital media within organizations has transformed how organizations communicate with prospective and current customers. Digital media such as: web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers. In this assignment, you will locate examples of how the use of digital media was used to communicate information to achieve a specific goal.

Deliverable for Project 1

Students are required to create a case study and provide an analysis, which integrates what you have learned in the course, in addition to performing additional outside research.

So you are finding example (organization or individual) of how the use of digital media was used to communicate information to achieve a specific goal and you are doing a case study on it. You are setting up the way is in the criteria below as well as ensuring you cover what is in criteria mentioned further below as well. I will have an announcement with topics that can be used.

Ensure that your topic for this is on one organization/business or an individual not an industry. Doing this on an industry would be too broad and would negatively impact your grade.

A sample case-study can be located at https://www.mobilemarketer.com/cms/resources/case-studies/12164.html, which details Harley-Davison's efforts to increase consumer awareness of products and increase sales through an SMS strategy. This specific scenario/case study cannot be used for this project. Do not copy the format of this case study as it is not set up APA style. It also does not have enough detail, or content. The intent of providing was for you to see the defined goal, defined strategy.