How organizations are using social media to drive business

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Reference no: EM133248951

Description:

Social Platform Client Audit .

Gain an in-depth understanding on how organizations are using Social Media to drive business growth
Choose one of the following organizations:
Four Seasons Hotel
Sandals Resorts
Air Canada Airlines
Marriott Hotel
Hard Rock Café Restaurants

Conduct a Social Media Audit
How is the company using their Social Media platforms?
Which Platforms are they using, are they using more than one, are they posting different content on each of the platforms or is the same content being posted on all the platforms?
Benefits and Challenges of using the specific platform
Provide examples of the content placed on the channel
What engagement do they get from their audience, what is the size of their audience/following?
What do you believe the benefit is to them for using more than one channel?
Provide recommendations or suggestions on other ways they can use the platform to drive business and branding content on the channels

Deliverable:

Provide a full Social Media audit for the organization that you pick. The audit should be provided via a power point, Prezi, Keynote document. The objective is to provide a full audit on how organization in the Hospitality and Tourism are using ensure Social Platform to drive business and build their brands.

Reference no: EM133248951

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