How organizations advertise and market their products

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WORD COUNT: Each essay question is required to be at least 500 words in length (not counting direct quotes, footnotes, headings, footers, cover pages, or references). Essay responses shorter than 500 words will receive deductions based on the number of words below the requirement. The farther your response is from 500 words, the higher the deduction. For every 50 words you are under (below) the required word count, you will receive a 10% (letter grade) penalty deduction. Please keep direct quotes to a minimum.

ESSAY CONTENT: Your response should be at least 90% original thought. I expect to see analysis and synthesis of ideas in your essays -- not just a manipulation of direct quotes with your words spliced (or mixed) in between.

USING CREDIBLE SOURCES (SCHOLARLY AND PROFESSIONAL)

Please include ONE (1) scholarly or professional source in EACH essay question to help support your answer.

Professional Sources: Examples of professional sources include: Trade Journals, Industry Conference proceedings or white papers. Unprofessional sources such as Wikipedia, About.com,

ESSAY QUESTIONS

1. Discuss how Digital Media has transformed how organizations advertise and market their products and services. Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries). Include whether the change has been positive, negative, or both. Support your discussion with reliable sources.

2. How has Digital Media influenced (or changed) the field of education? Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries). Include whether the change has been positive, negative, or both.

Support your discussion with reliable data. Support your discussion with reliable sources.

Reference no: EM131158148

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