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Question 1: Describe how this reflects the challenges and opportunities facing the global marketer.
Question 2: Based on your readings in the textbook and this article, explain how the cultural differences impact the marketing plans and tactics in the United States and China?
Question 3: Locate at least one article on current international business news (e.g., Wall Street Journal, Forbes, Fortune) about e-shopping and/or international marketing and relate it to the case.
Question 4: Describe the framework of analysis and research approaches that can be used to assess the opportunities presented by e-shopping globally (e.g., segmentation analysis, target market analysis). Then, address the following specific aspects of research:
Question 5: Describe at least one legal consideration that should be addressed when marketing internationally.
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