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Question 1. Kilbourne claims that popular culture idealizes dangerous, exploitative, or dysfunctional relationships between women and men. Working in small groups, discuss the romantic relationships depicted in movies you've seen recently. Does her critique seem applicable to those films? List the evidence you find for and against her argument, and compare your results with those of other groups.
Question 2. In her analysis of two ads (the Diet Pepsi commercial featuring Cindy Crawford and the Diet Coke ad with the shirtless construction worker), Kilbourne applies a gender reversal test in order to demonstrate the existence of a double standard. Try this test yourself on a commercial or ad that relies on sexual innuendo. Write a journal entry describing the ad and explaining the results of your test.
Question 3. Working in pairs or small groups, survey the ads in two magazines-one designed to appeal to a predominantly female audience and one aimed at a largely male audience. What differences, if any, do you see in the kinds of images and appeals advertisers use in the two magazines? How often do you see the kinds of"pornographic" ads Kilbourne discusses? Do you find any ads depicting the "relational skills" that she suggests are rarely emphasized in popular culture?
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