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How nike became so large and dominant in athletic market

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Reference no: EM131004086

Please read the WSJ article.

Article - Nike's Challenge: Staying Ahead of the Pack

1- Summarize the article (400 words minimum)

Respond to the following questions:

2. What factors do you think best explain how Nike became so large and dominant in the athletic shoe market?

3. What would you recommend Nike do to succeed in the 'athleisure' market?

4. What marketing research methods would you recommend to Nike to help it stay abreast of changing consumer tastes?

Reference no: EM131004086

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