How new film division to fit in from a structural standpoint

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Assignment:

1. If you were a Mattel employee, would you be encouraged by what CEO Ynon Kreiz said about how he is following up on restructuring? Is there a way he could have said it better?

2. Given that Mattel's structure is still organized around brands (toys), how do you expect a new film division to fit in from a structural standpoint?

3. How might Mattel change its structure to be more efficient or successful?

Reference no: EM133416837

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