How netflix use data analytics for services

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Reference no: EM133146172

Netflix is one of the major content platforms and a production company. After its first launch of streaming service in 2007, Netflix has grown rapidly and now have more than 151 million subscribers worldwide. With this large user base, Netflix can gather a tremendous amount of data. And Netflix's huge success owns a lot to big data and analytics.

You are expected to conduct a detailed research and analysis on how Netflix use data analytics for its services. Please present your report as guided by the questions below.

Identify and explain two (2) business processes or functions in Netflix that would require sophisticated data mining techniques based on the technology capability of Netflix, e.g., customer segmentation, content recommendation, trends prediction on popular content and etc.

Reference no: EM133146172

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