How netflix can adapt to the needs of the indian market

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Assignment

Case: Netflix Goes to Bollywood

For this case report, you will work individually. The main body of the report must be no shorter than 3 pages and no longer than 5 pages, single spaced. The main body should comprise:

I. Introduction/Background information: include relevant facts and issues on company. Competitors, industry

II. Financial Analyses: Provide answers based on both qualitative and quantitative analyses to the following:

A. Competing on Agility: The sources of Netflix's agility, including its focused strategy and corporate culture.

B. Corporate Culture: Should the company empower Indian managers to make decisions that are right for that market (e.g., introduce advertisements, offer sports content) but run counter to Netflix's strategy?

C. Market Entry: How Netflix can adapt to the needs of the Indian market and differentiate itself in a crowded field without straying too far from its global strategy.

D. Use a simple break-even analysis model incorporating average price, number of subscribers, churn rates, and expected fixed and marginal costs.

III. Recommendation/Solution: Provide one justifiable and realistic solution to the problem; explain the reasons behind the proposed solution; support this solution with justification and include relevant theoretical concepts as well as the results of your research.

Reference no: EM133653846

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