How multiple-store retailer might set its annual performance

Reference no: EM131512070

Question: 1. Why does a retailer need to use multiple performance measures to thoroughly evaluate its performance?

2. Describe how a multiple-store retailer might set its annual performance objectives.

3. Buyers' performance is often measured by the gross margin percentage. Why is this measure more appropriate than net profit percentage?

Reference no: EM131512070

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