How multinational enterprises execute a global strategy

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Strategic alliances and international joint ventures are becoming the norm for firms engaged in international business. At the same time more and more industries are becoming global in nature.

a) How can Multinational Enterprises (MNEs) execute a global strategy that by definition requires total control keeping in mind they have dozens of foreign partners that demand shared decision-making?

b) Normally an MNE with a global strategy would have a worldwide product structure but if it has many alliance partners what is the appropriate organizational structure and what kind of adjustments should be made?

Reference no: EM133127056

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