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How much would you spend on a bottle of vodka

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Reference no: EM133223749

Assignment:

  • Watch the video in the LEARN section of our class.
  • Discuss two pricing strategies and discuss how each of these strategies could potentially affect consumer adoption of the product or service sold by your hypothetical business. Provide a rationale for your response.
  • Before you answer this discussion, please read these articles for a very different perspective.

Consumers snap up premium products despite cost-of-living crisis CNBCPersonalized coffees, "prestige" skincare and "elevated" spreads: companies are focusing on premium products and consumers seem to love it. CNBC

This Vodka Costs Nearly $4 Million How much would you spend on a bottle of vodka? If you've got a few million lying around, maybe you'll like to try high-priced Billionaire Vodka.

Reference no: EM133223749

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