Reference no: EM132670885

Problem 1: A firm is running 12 different ad campaigns in Brazil with a total budget of BRL 40 million (exchange rate: BRL 2.2517 per USD), but the campaigns do not appear to be effective. What would you recommend?

Option 1: Increase the number of campaigns to appeal to a wider audience.

Option 2: Increase spending on the campaigns to reach more potential customers.

Option 3: Reduce spending on the campaigns to increase efficiency.

Option 4: Reduce the number of campaigns to focus on the target customer segment.

Problem 2: Segmentation in marketing is the process of dividing a large, diverse market into smaller, more homogenous groups.

True

False

Problem 3: Higher price discounts and promotion allowance will help push products through the wholesale channel.

True

False

Problem 4: A product with an MSRP of CNY 15.00 has a promotion allowance of 15%. How much will the distributor receive in promotion allowance for each unit?

Option 1: 1.50

Option 2: 2.25

Option 3: 3.00

Option 4: · 5.00