How much testing is enough when launching a new product

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1. Imagine that you're the CEO of a large firm like any of the ones described in this chapter. What concrete steps would you take to restore your company's reputation?

2. How much testing is enough when launching a new product?

3. How can the interests of multiple stakeholders be balanced?

4. Do long prison sentences really help deter corporate criminals?

5. How does a company's reputation play a role in your purchasing decisions?

Reference no: EM131292407

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