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How much production capacity

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Company C has a production capacity of 1,000 units per day. Currently, the company sells its production capacity for £5 per unit. At this price, all production capacity gets booked about one week in advance. Some customers have said that they would be willing to pay £10 per unit if Company C had capacity available on the last day. About ten days in advance, demand for the high-price segment is normally distributed with a mean of 250 and a standard deviation of 100.

1. How much production capacity should Company C reserve for the last day? Please show your full working.

2. If the price those customers are willing to pay for the last day increases by 50% (i.e. becoming £15 per unit), how much additional product capacity should Company C reserve for the last day? Please show your full working.

3. If the price for the low-paying segment and the price for the high-paying segment both double (becoming £10 and £20 respectively), comment, without calculations, on how much additional production capacity Company C should reserve for the last day.

4. In what ways can (i) a supermarket like ASDA, and (ii) a luxury department store chain such as Selfridges, take advantage of revenue management opportunities?

Reference no: EM133555409

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