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Question - In effort to increase sales, a company initiated a sales promotion campaign on June 20, 2015, whereby a coupon was placed in each package of the product, the coupons are redeemable for a premium. Each premium costs the company P0.50 and five coupons must be presented by customer to receive a premium. The company estimated that only 60 percent of coupons issued will be redeemed. For the six months ended December 2015, the following information is available:
Packages sold (in units) 400,000; Premiums Purchased 30,000; Coupons Redeemed 100,000
Requirements -
a. How much is the premium expense in 2015?
b. How much is the estimated liability as of December 31, 2015?
Hubbard argues that the Fed can control the Fed funds rate, but the interest rate that is important for the economy is a longer-term real rate of interest. How much control does the Fed have over this longer real rate?
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