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How much extra will end-users pay for a green option

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Question: Environmental issues, including climate change, are increasingly discussed in the executive suite as it relates to strategy formulation and implementation. Questions like how "green" a company should be if it is pursuing a low-cost strategy in an increasingly environmentally conscious society, or if following a differentiation strategy, how much extra will end-users (customers) pay for a green option, are increasingly being considered.

Consider your own purchasing decisions and habits. How important are green options? Or is it just about price? Consider these questions from a small purchase perspective (e.g., a bottle of ketchup or a dish detergent) and from a large purchase perspective (e.g., an automobile or an out-of-country vacation).

Referencing your current employer (or a past-employer if you are not currently employed), do they have an intentional green policy and/or strategy? If yes, explain it strategically. If no, should they and make a strategic argument for it.

Before you begin your assignment, review the rubric to understand the assignment's expectations. Also, use the rubric to ensure the inclusion of all marking criteria before submitting your assignment.

Reference no: EM132742220

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