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How much effort a consumer is likely to put

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In Column 1, indicate whether it is a good, a service, or an idea. In Column 2, indicate whether it is most likely to be a specialty, shopping, or convenience good. Be prepared to support your answer. Hint: For Column 2, consider how much effort a consumer is likely to put into the decision-making process for each item.

Product

Good, Service, or Idea

Specialty, Convenience, 
or Shopping

a.   Overnight stay in a hotel

 

 

b.   DVD player

 

 

c.   This business course

 

 

d.   Dry cleaning

 

 

e.   Political party platform

 

 

f.    Advice from a marriage counselor

 

 

g.   Utilities, such as electricity

 

 

h.   Meal at Red Lobster

 

 

i.    Pair of jeans

 

 

j.    A movie at a theater

 

 

k.   Candy bar

 

 

l.    Airplane flight

 

 

 

 

Reference no: EM133089379

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