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How much do other online competitors spend on advertising

Assignment Help Marketing Management
Reference no: EM131032375

Introduction:

Pepsi Cola has contacted us in regards to attracting customers that Coca Cola is losing due to the GIF advertising they just released. Pepsi Cola wants to increase their revenues and their competitive edge in the online market. Pepsi Cola has asked us to investigate what attracts the customers with advertising.

Scope & Research:

How much do other online competitors spend on advertising?

What methods of advertising can be utilized?

What is the deciding factor when choosing a soda?

Research Coca cola's ratings, prices, deals, and customer loyalty

when you write, write it as if you are a consulting company and you want to recommend something for pepsi at the end.

Reference no: EM131032375

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