Reference no: EM132781319

RESEARCH PROJECT: SOCIAL MEDIA

*Choose food and beverages, and the social media source is FACEBOOK.

Task

In your groups of 2-3 people, you will research how one industry of your choice uses one social media platform of your choice.

Possible Industries:
• Accounting
• Retail
• Food & Beverage
• E-Commerce
• Sports
• Insurance
• Construction
• Health
• Agriculture
• Hospitality

Possible Social Media Platforms:
• Facebook
• LinkedIn
• YouTube
• Twitter
• Instagram

Research Topic
1. Statistics
(quantitative research) How much is your platform used in general and in your field?

2. Companies
(qualitative research)
How do different companies in your field use your platform to promote their companies?
3. Professional Resources (qualitative) How do different professional resources in your field use your platform to educate professionals in your industry?

SECTION #1: STATISTICS
Find statistics about your social media platform and your industry. Then, you will make your own visuals (graphs, tables, charts, etc.) to show the data.

A. Businesses vs. individuals 1. How much do businesses vs. individuals use your social media platform? (1 chart/graph)

2. Find 1 reason that businesses are using it vs. 1 reason that individuals use it. (2 screenshots)

B. Stats about your platform 3. How much do businesses use other social platforms? (1 chart/graph)

4. Is business usage of your platform increasing or decreasing? (1 chart/graph)

C. Stats about your industry
5. How much do companies in your field use your platform? (1 chart/graph)

6. How much do they use other platforms? (1 chart/graph)

7. How many Canadian companies in your field are using this platform? (1 chart/graph)

SECTION #2: COMPANIES

Compare the social media pages of companies in your industry. You will need to go to their social media page, analyze what they're doing on their page, then take screenshots.

A. Small vs. large company 1. Compare how 1 small company (less than 100 employees) and 1 large company (more 500 employees) in your field use your platform differently. (2 screenshots)

2. Compare how these 2 companies use your platform in the same way. (2 screenshots)

B. Local vs. national/international company
3. Compare how 1 local and 1 national/international company in your field use your platform differently. (2 screenshots)

4. Compare how these 2 companies use your platform in the same way. (2 screenshots)

C. Recommendation 5. Based on your research, choose 1 recommendation for companies in your field about your platform. (1 screenshot)

SECTION #3: PROFESSIONAL RESOURCES

This section will show how your professional resources in your field use your platform to educate professionals in your field. You will need to go to their social media page, analyze what they're doing on their page, then take screenshots.

G. Associations 13. Compare how 2 top associations in your field use your platform differently. (2 screenshots)

14. Compare how these 2 associations use your platform in the same way. (2 screenshots)

H. Educational examples 15. Compare how 1 local and 1 national or international school/program in your field use your platform differently. (2 screenshots)

16. Compare how these 2 schools/programs use your platform in the same way. (2 screenshots)

I. Recommendation 17. Based on your research, choose 1 recommendation on how professionals in your field can develop their skills. (1 screenshot)

Progress Report Assignment

PROJECT DESCRIPTION

Answer the following questions in paragraph form (not bullet points):

o What is the purpose of your report?

o Who is the audiencefor your report?

o Why is your report important for your audience?

PROJECT SCOPE

What areas will the final report cover? Who is responsible for each section? Example:

Thereport will be broken down into three areas:
1. Statistics(Person A)- brief summary in one sentence

2. Company Examples(Person B) - brief summary in one sentence

3. Professional Resources(Person C) - brief summary in one sentence
WORKSTATUS
• First, make a table of all the tasks your group has to complete. Then, before submitting this Progress Report, fill in the Status area to let me know how your group is progressing. You can include items like: delegation of tasks, group discussions, setting up meetings, etc.

Attachment:- Progress Report Assignment.rar