How much could you raise the price if you improve the level

Reference no: EM133305887

Assignment: Assume your company is offering two different types of tablets -- Product A and Product B.

Product A's attributes are its 13 inch display screen, 8 megapixel camera, 24 hour battery life, and 128 GB priced at $599. The overall utility of Product A is 2.80.

Product B's attributes are its 15 inch display screen, 12 megapixel camera, 48 hour battery life, and 256 GB priced at $899. The overall utility of Product B is 3.21

Question: How much could you raise the price if you improve the level of one attribute for Product A? For example, if you increased the size of Product A's screen size from 13 inches to 15 inches.

Reference no: EM133305887

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