How might you motivate frontline workers to use information

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Reference no: EM133340373

Questions:

1. Give five reasons research objectives must be established before customer research is conducted.
2. Why are both qualitative and quantitative research methods needed in a service marketing research program?
5. In what situations does a service company need requirements research?
6. What reasons can you give for companies' lack of use of research information? How might you motivate managers to use the information to a greater extent? How might you motivate frontline workers to use the information?
9. For what types of products and services would research on the Internet be prefer- able to traditional research?

Reference no: EM133340373

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