Reference no: EM133247580

Case: Select at least two of the four prompts listed below and, making your own solutions, describe how you as a marketing manager could improve consumers' retention of a memory of your product. If you want to write using product examples, you may use any products that are in the market today or any imaginary products that could be in the market sometime in the future. Be as specific as possible with the example(s) in each response.

Question 1: How could you use paced repetition with advertising and promotions to extend the forgetting curve? For example, are you exposed to any repetitive advertising, such as newsletters or seasonal sales promotions?

Question 2: How could you make your advertising and promotions exaggerated or ridiculous? For example, how could you use humor in your advertising and promotions? How might you create urgency or, in contrast, how might you make something smaller, like reducing fear with an assurance like Nationwide is on your side?

Question 3: What imagery could you use to help customers focus and associate the imagery with your product?

Question 4: How might you command your audience's undivided attention? Explain how you could tailor advertising and promotions to dissuade your audience from multitasking, such as with a call to action like act now!