How might this score be given more meaning

Assignment Help Marketing Management

Reference no: EM131213244

Directions: Read Case 17 Marty's Department Store on pages 560-563 of the text. Answer the questions below thoroughly and completely using the information provided in the case, information you learned in the module, and outside research as support for your answers. Cite any and all references and sources you utilized. Each answer should be at least two full paragraphs in length.

Note: Please visit the Academic Resource Center for concise APA guidelines.

Case Analysis:

1. Did this research result from planned or unplanned change? Is the research discovery- or strategy-oriented? Explain. What is an appropriate decision problem? Explain.

2. Suppose that the mean score for "good service" is 4.1 on the 5-point "definitely no - definitely yes" scale (see survey). What can you conclude from this information? How might this score be given more meaning? Explain.

3. How important are each of the various attributes of retail stores to young consumers in this market? Present your answer using (a) mean scores and standard deviations, and (b) two-boxes. Technically speaking, can Bethany conclude that service is more important than atmosphere to these consumers? Consider performing a paired samples t-test to determine whether one attribute is judged to be more important than another (i.e. service vs. atmosphere).

4. In terms of service quality and employee helpfulness, do perceptions of Marty's Department Store differ for those who have visited the store versus those who have not? What would your results mean to Bethany Tate, if anything?

5. Overall, how does Marty's Department Store compare with Naples Clothing Co. on key attributes? It may be helpful to put the data in table format to view comparisons. You may present the results in two-box format. However, because of the increased statistical power, tests of differences should be undertaken using mean scores on the attributes.

Are any differences statistically significant? If so, what do they mean?

Churchill, G., Brown T., & Suter, T. (2010). Basic marketing research (7th ed.). Mason: Thomson South-Western.

Reference no: EM131213244

Questions Cloud

Develop branding strategies for existing and new products : Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. Evaluate the basis for market segmentation and approaches to segmentation.

Demonstrate that you have understood the concepts : The assignment is an opportunity to demonstrate that you have understood the concepts covered in the course, can apply them to a business situation and that you can enrich the discussion with ideas from real world examples

Strategic plan calls for an aggressive growth plan : The organization's strategic plan calls for an aggressive growth plan, requiring investment in facilities and equipment, growth in productivity, and labor over the next five years. It is your team's task to determine where, outside the United Stat..

Explain how the steady state solution is obtained : The steady state solution for a dc source on a loaded line does not require the use of the multiple reflections method. Explain how the steady state solution is obtained.

How might this score be given more meaning : In terms of service quality and employee helpfulness, do perceptions of Marty's Department Store differ for those who have visited the store versus those who have not? What would your results mean to Bethany Tate, if anything?

Write a blog on an environmental issue : Pick an environmental issue.- and write a blog on that topic.- post a high quality publically viewable document as well as making comments on other blog posts.

How do nike customers make two times more than sketchers : Describe the demographics, behavioral, psychological, and preferences of the "Sneakerhead" target audience. Explain the value of tracking each pair purchased and analyzing the data of a collection.

Calculate and plot the load voltage and current : Application: Inductively loaded transmission line. A long lossless transmission line with characteristic impedance of 500 is terminated with a μH inductor. The line is 10 km long and the speed of propagation on the line is c/3. At t = 0, a 100-V m..

Reflect the taxi market in victoria : To what extent does the monopolistic competition model accurately reflect the taxi market in victoria?

User Account

All Pages