How might this claim cause a communications gap

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Reference no: EM133826569

Critical Thinking

I. Firms institute a variety of brand-related strategies to create and manage key brand assets that includes like brand extension and line extension, manufacturer brands and private-label brands, co-branding and Brand Licensing. Critically examine these all strategies with the help of suitable examples from the local market.

II. A local health club is running a promotional campaign that promises you can lose an inch a month off your waist if you join the club and follow its program. How might this claim cause a communications gap? What should the club do to avoid a service failure?

III. Imagine you are the product manager for Neutrogena's sun protection product line and your team developed a new type of sunscreen. Which B2B pricing tactics would you use to promote it? Why?

Reference no: EM133826569

Questions Cloud

Design a marketing campaign for just veg : Design a marketing campaign for Just Veg using four different media types. The media types, media vehicles and message strategy should be proposed

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Address strategic marketing challenges : Evaluate the attractiveness and accessibility of each segment: Consider segment size, growth potential, profitability, and alignment with company resources

Explain why understanding this target audience is crucial : Explain why understanding this target audience is crucial for the success of your marketing and sales efforts.

How might this claim cause a communications gap : How might this claim cause a communications gap? What should the club do to avoid a service failure? Which B2B pricing tactics would you use to promote it? Why?

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Identify three to four key elements of company strategy : Identify three to four key elements of company strategy highlighting major corporate level strategy support your identifications with evidence from organization

Create an integrated project management plan : Outline of the main steps and work packages across the project lifecycle, establishing a baseline for identifying risks, project team, and requirements

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