How might these two dimensions of choice complicate

Reference no: EM131205572

Behavioral economics . One of the challenges in cost-benefit analysis is getting people to reveal their preferences. The rational economic person may attempt to disguise his or her preferences in order to tilt the outcome in the preferred direction. But the average person with limited information and mixed motivations has a different problem in attempting to answer a survey or express a preference for one project over another. How might these two dimensions of choice complicate the task of cost-benefit analysis?

Reference no: EM131205572

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