How might the legitimate sponsor prevent ambush marketing

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Assignment:

Questions:

Define ambush marketing and provide an example of a company or any entity that used ambush marketing in sports.
Do you feel that the ambush marketing in your example was successful? Why or why not?
Also, how might the legitimate sponsor prevent ambush marketing?
What are the legal issues related to ambush marketing and what would a marketer have to do in order to break the law while ambushing?

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How might the legitimate sponsor prevent ambush marketing : Do you feel that the ambush marketing in your example was successful? Why or why not? Also, how might the legitimate sponsor prevent ambush marketing?

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