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Assignment - Personality and Lifestyles
1. What are some products that make their appeals primarily to the id? What are some products that make their appeals to the superego? Do products make an appeal to the ego? If so, how?
2. What are some different lifestyles that people about your age (those attending and not attending college) tend to follow? What are the differences between your lifestyle and someone who is a returning student (or a normal undergraduate if you are a returning student)? A graduate student?
3. Make a list of ten items you think you must have in order to attain the good life. Why do you suppose you selected these items? How might marketers use this information? Give an example.
4. Geodemographic techniques assume that people who live in the same neighborhood have other things in common as well. Why is this assumption made, and how accurate is it?
5. Extreme sports. Day trading. Chat rooms. Vegetarianism. Can you predict what will be "hot" in the near future? Identify a lifestyle trend that is just surfacing in your universe. Describe this trend in detail and justify your prediction. What specific styles and/or products are part of this trend?
What are three strategies to achieve greater market diversity? Think back to your Principles of Marketing course. What are the four P's of marketing? How can you apply to this to international marketing
There are a number of practical issues when considering how to put a programme such as the one described into practice. Discuss these in relation to the Audi case.
International banking and money market1. Briefly discuss some of the services that international banks provide their customers and the market place.2. Briefly discuss the various types of international banking offices.
Describe the key elements of an organizational strategy. How would they be, or not be, relevant to the "strategic mindset" of an organization's management?
1. Product Lifecycle Describe the concept of the product lifecycle.
imagine that a newly engaged couple hears that you are taking a course in interpersonal communication and wants advice
How does our target currently perceive us? How would we like the target to perceive us? What is the most persuasive idea we want to convey? What creative guidelines do we have to consider (e.g.,logo, font, corporate colors)
Develop current mission and vision statement for your existing or new business venture. The mission and vision statements should not be more than 3-4 sentences.
Discuss trends in the natural environment of which marketers must be aware, and provide examples of companies' responses to them.
Renewal probabilities related to a lease renewal can affect which of the following
MKT200 – Principles of Marketing - Discuss the services special nature and how you would apply the four service characteristics, outlined
Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
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