How might marketer influence consumer information

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1. How might a marketer influence a consumer’s information search through each of the four information sources? List and explain specific marketing actions and tools.

1. Personal Sources -

2. Commercial Sources -

3. Public Sources -

4. Experiential Sources -

2. • Scenario: You are employed by CSU and work for the recruiting department. As a recruiter, you are authorized to use CSU's company car. There are many projects assigned to the recruiting department, as well as to other recruiters. As a recruiter, you could be assigned to any of the projects. • For this exercise, you must identify the following requirements, provide a brief explanation, and draw the cardinality notation. • In one page, you must draw and explain the cardinality notation for the following: • one-to-one (1:1) for the employee and company car; • one-to-many (1:M) for department and employee; and • many-to-many (M:N) for the employee and the project. • Format your paper using APA style. A cover page is not required for this assignment. If you use an outside source for your paper, please include a reference page with your submission.

Reference no: EM132276894

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