How might leaders minimize the risk of conformity bias

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1. Which kinds of reference groups are marketers typically concerned with? Discuss the differences between and utility of each of these groups.

2. How does Emily see her job from the standpoint of motivating Flight 001 employees? What motivates her?

3. Write a 2 page paper about how might leaders minimize the risk of conformity bias, moral muteness, and groupthink in their organizations?

Reference no: EM132212537

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