How might cultural diversity be used to add value to the

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Reference no: EM13394278

. Learning Team Assignment: Channel and Pricing Strategies

• Select a second country as the international market for your product. Your home country was selected in Week Two.

• Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.

• Write a 1,400- to 1,750-word paper completing the following:

o Justify your choice of international market. The justification should employ specific data from research conducted.

• What is the sustainability of the market?

• What are the factors that influence your selected market?

o Trends

o Size of market

o Growth rate

o Profitability

o Select an appropriate channel strategy for both your domestic and international markets, and justify your selection.

o Include pricing strategies for entering both the domestic and international markets.

o Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors:

• Government, political, or governing bodies

o Who are the major legal entities?

o How might they influence organizational choices?

o What are the risk factors?

• Economic

o What is the role of interest rates, exchange rates, and monetary or fiscal policies?

o How might the organization use these factors to avoid to risk?

• Innovation and technology

o What are the key innovations and technologies available to the organization?

o How might changing technologies be used to the organization’s advantage?

• Social and demographic

o How might cultural diversity be used to add value to the organization?

o What skills might organizations need to implement the strategy?

o What are the costs involved in acquiring those skills?

• Format your paper consistent with APA guidelines.

Reference no: EM13394278

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