How might company communications strategy

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1. How might a company's communications strategy (advertising, sales promotion, personal selling, etc) differ when using direct vs. indirect channels?

2. Think of a business (online or brick and mortar) that you buy from consistently. How does this business go about satisfying your requirements as a buyer for information, variety, attendant services and convenience? Do you have any suggestions for them to improve?

Reference no: EM132242890

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