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Discussion Post: Marketing Strategy Chobani Company
• Who did Hamdi Ulukaya identify as the target market for his first cups of Greek yogurt?
• What was his initial "4Ps" marketing strategy?
• What marketing actions would you expect the companies selling Yoplait, Dannon, etc., to take in response to Chobani's appearance in the market?
• How might Chobani respond to its competitor initiatives?
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