How might chobani respond to its competitor initiatives

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Reference no: EM133199088

Discussion Post: Marketing Strategy Chobani Company

• Who did Hamdi Ulukaya identify as the target market for his first cups of Greek yogurt?

• What was his initial "4Ps" marketing strategy?

• What marketing actions would you expect the companies selling Yoplait, Dannon, etc., to take in response to Chobani's appearance in the market?

• How might Chobani respond to its competitor initiatives?

Reference no: EM133199088

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