Reference no: EM131326652
Assignment: Expected Value and Consumer Choices
Consumers' choices are prey to subtle discrepancies that arise in cognitive accounting. Learning how and when you are prey to these discrepancies is an important step in improving your decision making.
People value gains and losses differently under different scenarios. For example, contestants in a game show might choose a guaranteed $10 prize over a 50 percent chance of winning $20 despite the fact that the expected values are the same.
Using the Internet, address the following:
What is mental accounting and how does it impact consumer decision making?
How might a company take advantage of consumers' mental accounting? Give examples.
As a marketer, how might you frame certain decisions to benefit from the disparities that arise in one's cognitive accounting?
As a consumer, how would you avoid the pitfalls posed by the inequalities of one's cognitive accounting?
Write a 4-page paper in Word format. Apply APA standards to citation of sources.
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What are the main reasons that corporations may choose
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How does the analysis of a sale leaseback differ
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How much should the supervisor should expect to pay
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Why has real estate often been a key factor
: Why has real estate often been a key factor in corporate restructuring?- Why might refinancing be considered an alternative to a sale-leaseback?
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How might a company take advantage of consumers
: What is mental accounting and how does it impact consumer decision making? How might a company take advantage of consumers' mental accounting? Give examples.
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Develop and defend an original argument that articulates
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What is the return on the incremental cash flow
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What are the mission and values of the organization
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What is the return from opening the office
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