How mexican consumers are different from u.s. consumers

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Case Study: Mexico is the 2nd largest economy in Latin America. Its economy had been slowly growing but developments in 2019-2020 related to widespread crime and Covid casued a downturn. 2021 saw some growth which has continued. Mexico is open to trade.The services and manufacturing industries are important with sectors such as food, beverages, tobacco, clothing, transportation vehicles and tourism dominating. There are strong trade programs with both the U.S. and Canada. Given the current Covid-related issues in China, Mexican manufacturing in the apparel sector is growing.

Unfortunately, poverty and crime are major issues that impact quality of life and economic progress. .

The curent President of Mexico is Andres Manuel Lopez Obrador.(AMLO). His political party is MORENA, a left of center demoncratic party., and he is considered to be socially liberal. He is proving to be rather authoritarian but he has been extremely popular with Mexicans The poorer class is particularly feel he is making a difference.However, recent actions have turned many off -( see provided WSJ opinion.) He is very critical of the press and trys to silence his critics. His ethics have come under scrunity for abusing Mexican laws. and possible mishangling of funds, but largely people do not care. . Mexico continues to have a high violence rate,.

Currency:Peso .052 to the U.S. Dollar .One reason Mexico is popular with tourists: There continues to be State Department warnings about safety.

Question 1: Discuss how Mexican consumers are different from U.S. consumers in spite of such close proximity and the high level of U.S. influence on the country
Question 2: What affect does the need for status have in influnecing the behaviors of Mexican women
Question 3: Looking at Walmart as a retailer who has expanded into Mexico, does Mexico have a Middle Class Use the 6 points on the Measurement Guide for Evaluating Emerging Market Potential to evaluate FDI in Mexico at this time 2022-2023.

Reference no: EM133323277

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