How mcchesneys analysis of commercialized media

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Assignment:

"Like all commercialized media, the main way the internet generates money is through advertising. Advertisers have figured out if they can track what you're doing online - watch what you're doing, who you're talking to, what you're searching for, and monitor how long you looked at it - then they'd be able compile all that information, put together a profile of you, and sell that to businesses. And this is valuable information businesses are buying. Because once they know your habits and everything you do online, they can target you, and you alone, with ads that match up with your online tastes and interests and habits."

Professor Robert McChesney - Narrator/Expert Claimsmaker in the film Digital Disconnect Explain how McChesney's analysis of "commercialized media" leads him to the conclusion that the profit-making logic that drives how news and information is "packaged" and disseminated by private media companies is the real threat to democracy.

Reference no: EM133682711

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