How may you optimize the impact and accuracy

Reference no: EM13274265

The VP of Sales for a manufacturing firm has just presented a decision tree for determining whether or not to conduct market research prior to introducing a new product to the US market. Ignoring the actual calculations, how do you evaluate such a presentation, what might have holes in it and what would the final numbers, when they are presented, really mean? How may you optimize the impact and accuracy of such a presentation?

Reference no: EM13274265

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