How may a company make strategic employ of countertrade

Reference no: EM13457497

Question 1: How might a company make strategic use of countertrade schemes as marketing weapons to generate export sales revenues? What are the risks associated with pursuing such a strategy?

Question 2: What are make-or-buy decisions? What are the advantages of make versus buy and visa versa? Are these decisions harder for international firms as opposed to strictly domestic firms?

Reference no: EM13457497

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How may a company make strategic employ of countertrade

Reference no: EM13457497

Reference no: EM13457497

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