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How Mattel's Barbie Lost the War against the Bratz Doll Read the case study, How Mattel's Barbie Lost the War against the Bratz Doll, on pages 361-362 in the course textbook, and compose a persuasive 500-700 word essay that includes the following:
Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitiveerrors contributed.
Explain and comment on any factors related to organizational culture and innovation within Mattel's setting that might have influenced the company in a more positive direction.
Your paper should be 500-700 words in length, not including the title page or reference page. You are required to cite Chapters 12 and 13 of your textbook and at least one article from the CSU Online Library. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.
Microsoft, whose global sales are generally dollar denominated, finds it has excess cash of $750,000,000, which it can invest for up to three years. It has determined that its best options are either a three-year Euro-dollar ($) deposit paying 4.5% o..
What would the firm require to investigate the opportunity. If the information is not readily available, explain what the organization should do in order to obtain the data.
Your supplier in Latin America sends you two airline tickets as a token of appreciation for doing business with them. Your company does not allow employees to accept gifts over $50. It is customary in Latin America to give a gift for doing busines..
Then, discuss how groupthink might have created decision-making problems for NASA and its booster contractor.
Explain and Identify ways in which individual elements of the national economic environment affect the business environment
Discuss how macro level factors in an external environment could have or already has, impacted the structure of the cell phone industry in the global marketplace.
Organizational Culture - Determine Schein's argument that: "Inattention to social systems in organizations has led researchers to underestimate the importance of culture: shared norms
Medicare
Explain Was this an effective use of marketing research and Call to mind the current company you work for or a company you worked for in the past
Compare and contrast mentors as well as coaches. If you had to choose which technique you would personally prefer to have which would it be and why
How do you avoid personality bias in the work place and how do you create positive work relationships with those that you may have issues with?
Compare Kotter's and Lewin's recommended change models.
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