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How mattel barbie lost the war against the bratz doll

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Reference no: EM13836161

Select the model of organizational decision making that is most appealing to you and explain why. Apply it to a scenario that you have been a part of, or create a fictitious scenario in which you play a role.

How Mattel's Barbie Lost the War against the Bratz Doll

Read the case study, How Mattel's Barbie Lost the War against the Bratz Doll, on pages 361-362 in the course textbook, and compose a persuasive 500-700 word essay that includes the following:

· Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.

· Explain and comment on any factors related to organizational culture and innovation within Mattel's setting that might have influenced the company in a more positive direction.

Reference no: EM13836161

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