Reference no: EM132855857

Question - Martin Co. (MARTIN CO) started 20 years back, as a little family-run business providing uniquely crafted school furniture. Presently MARTIN CO has developed into a flourishing center point of specialists gaining practical experience in either hand crafted, privately sourced or quality imported business grade furniture. The recently selected CFO is worried about the patterns in dropping deals volumes, expanding costs, and consequently falling benefits throughout the most recent three years. He saw that the explanation of these patterns is expanded ferocious rivalry that has arisen throughout the most recent three years. For a long time, MARTIN CO has been known for high caliber yet now this quality is being coordinated by the contenders. MARTIN a lot of the market is declining because of identical items being sold by contenders at lower costs. It is viewed as that, to offer such low costs, the furniture's creation expenses of the contenders should be lower than MARTIN CO's.

Required - Prompt how MARTIN CO can improve its business volumes, expenses and benefits utilizing Value Analysis and Functional Analysis.