How marketing research help in strategic planning process

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Reference no: EM133751270

Problem: P-and-G Marketing Strategy

Instructions: Review the lecture slides on Topic- Introduction to Marketing Research, and then answer the following questions.

A. What brands are produced by P&G under each of the following product categories? Please list as many brands as you can think of.

a. Laundry Detergent
b. Dishwashing Detergent
c. Shampoo
d. Tissue

B. Why does P&G compete with itself - i.e., why do they produce brands that compete against one another?

C. How does marketing research help in this strategic planning process?

Reference no: EM133751270

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