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Question: Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.
What is Marketing Research?
In the video - The Role of Market Research, Jeff Hawkins describes how marketing research did (and didn't) help him identify market opportunities and problems. Use Table 1.1 to suggest a category of marketing research that could support the marketing efforts of a product of your choice. Why do you think this research would be useful? Respond to at least two of your classmates' postings.
The Lifang Wu Corporation manufactures two models of industrial robots, Alpha 1 and Beta 2. - Determine the most profitable number of each model of robot to produce during the coming month.
which type of research design- exploratory descriptive or causal-is appropriate for the following examples? explain
How do low cost and high quality come together to make a brand image? Not very well when your emphasis is on low cost- Chinese brands are in a perception predicament with U.S. consumers Americans, Why are consumer perceptions of brands so hard to c..
You will be working on Step 5 of strategic eMarketing plan with the focus on social media, IMC, and CRM. In developing this section of your plan write a 4-5 page paper that focuses on each of these elements as completely as possible as these relat..
How might you increase your online reputation through addressing the volume and relevance of your personal brand? What specifically stood out?
Explain Major areas of increase and decrease in revenue or type and/or category of business and Trends that are evident in terms of revenue or type and/or category of business.
This week you will continue your comprehensive marketing plan researching the SAME company (Ford Motor Company) that you researched in previous units. Again you will research the various elements of the marketing plan as it relates to this company..
Identify your product or service. Justify your response with critical thinking and application of course material.
Consider the Kaiser Permanente case described in the case study article by Kiron. Develop a 3- to 4-page argumentative essay arguing in favor of, or against the following statement: Social media can be very useful in enhancing the customer experie..
List and describe two trends that you can identify at present in marketing for the 21st century. Are they paradoxical? Why and how?
Explain Internet Business of BUG Inc and define the different types of legal protections BUG should have for its intellectual property
Write an essay about Evaluating the effectiveness of an Advertisement.
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