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Assignment:
Questions:
1. What insights are available here that can help companies understand target customers better?
2. Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why? Give an example in your answer.
Many of Atmel's customers are large, corporate accounts. How many people within a company like this are potential Atmel customers? How many of these can the Atmel sales team actively engage?Where do long-tail customers get their information?
Develop a marketing plan (just the financials section) for out new product - Apple TV (e.g. HD screen TV). Note: Apple hasn't offeredthis product in the market yet.
How can the student-team's assigned brand evolve?How can they increase the awareness that the assigned brand (i.e. ENSURE, GLUCERNA, ELECARE, etc.) is the ideal treatment option in its respective market e.g., Ensure for malnutrition market segment?..
What marketing strategy or strategies has Facebook adopted since it was created? Answer this question by applying one or more of the theoretical approaches discussed in the course.
Locate the websites for two research firms. Conduct a review of the services offered by these two different research firms.
If continuous improvement is the key to remain competitive, then why do firms codify so many processes into enterprise resource planning (ERP) systems?
Describe the hypothetical monopoly test (or SSNIP test) that is used to define a market. Give the definitions of the Lerner and Herfindahl indices. What are these measures used for?
Create an ad for a new product called Coffee Beans.Coffee Beans is ground coffee that is sold at grocery stores and is considered a premium brand.
Conduct a 5 forces analysis for the U.S. video game industry. To do this, use the worksheet available from the following website.
Where does a company like Starbucks draw the line on supporting socially responsible programs?How much time should employees focus on them?
At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company..
Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation.Discuss any similarities or differences between the two. Use real-life examples in your analy..
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