Reference no: EM132201030
Question: This module is, in part, about how marketers determine what markets will support their product offerings. Planning is an important function in any organization.
Find one Internet source, and one scholarly article, about market research. The scholarly source will be an academic journal article such as you would find in the library databases. Compare and contrast these sources with the chapters in this module. Discuss the implications of market research and possible pitfalls that come from market research.
A separate reference page (in APA format) should accompany the paper. This should also include the textbook. Be sure to cite references when used in the paper. I grade this part heavily so use the web to find a brief guide to using the APA style. There is no reason to lose valuable grading points on minor stuff like writing and style violations.
Some elements I grade for:
Number and quality of linkages made between the article and the chapters (this is the most important!)
Title page is optional, but a name and title is mandatory
APA style for citations and references
Quality of article selected (blogs or superficial articles will receive little credit)
Introduction and conclusion
Appropriate use of headings
Single-spaced paper, double-space between paragraphs (double-check your paragraph settings)
One-to-two page paper (more, with quality, equals higher grade)
No first- (I, me, we) or second-person (you, your) perspectives
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