How marketers deliver value to customers

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1. Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers.

2. Select an FTSE 100 company. How much did the company spend on marketing activities in the most recent year for which data are available? What percentage of sales does marketing expenditure represent for the company? Have these expenditures increased or decreased over the past five years? Write a brief report of your findings.

Reference no: EM131289676

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